|MEDIA ADVISORY/For Sunday, August 21, 2011
|For Immediate Release
|Friday, August 19, 2011
Hispanic Federation Presents Fifth Annual
¡Vida tu Vida! Get Up! Get Moving! ® Event
Dancing Towards Health at Fordham Road Renaissance Festival
NEW YORK, NY – Sunday, August 21, 2011, the Hispanic Federation will present its fifth annual family celebration ¡Vive tu vida! Get Up! Get Moving!® at the Fordham Road Renaissance Festival Health Pavilion. The event promotes Hispanic family physical activity for better health and wellness for people of all ages and all sizes. The event will be held from 12:00 pm to 6:00 pm at the corner of East Fordham Road and Morris Avenue, in the Bronx, in New York. The theme of the 2011 family health celebration is “Dancing Towards Health,” and will feature dance as a fun physical activity by highlighting dance lessons, Zumba and capoeira demonstrations, free health screenings, tennis clinics, and much more.
According to Lillian Rodríguez López, President of the Hispanic Federation, “Get Up! Get Moving! has saved lives. Thousands of New Yorkers have received health screenings, joined an exercise group or sports team, or learned about health services available to them. In our fifth year we are proud to have over 30 partners joining us to provide FREE services and a terrific day of health and fun for the whole family.”
“Making movement a daily part of your life is one of the most important steps you can take for yourself and your family’s health,” said Dr. Jane L. Delgado, President and CEO of the Alliance. “We are grateful to our national sponsor, Newman’s Own Foundation, national media partner Univision Communications, and all our local partners.”
In addition to creating health awareness, the Hispanic Federation in collaboration with local title sponsor Ford Motor Company will be collecting canned food as part of the “Partners on the Go” hunger relief initiative. The main goal of this anti-hunger effort is to raise awareness of food insecurity within Latino communities and implement a grassroots hunger relief action plan to help alleviate it.
“Ford is committed to investing in programs that help improve communities,” said Jim Vella, President, Ford Motor Company Fund and Community Services. “We are proud to team up with Hispanic Federation on a citywide food drive during the Get Up! Get Moving! Health Fair and facilitate transportation of food donations to area food banks through the Partners on the Go Transit Connect van.”
This exciting event is expected to attract thousands and will feature tennis clinics provided by the U.S. Tennis Association. FREE health screenings will include blood pressure, glucose, depression, HIV, oral exams, and sun damage, among others. There will be free or low cost referrals for colonoscopies, mammograms, pap exams, and prostate exams. Participants will also have the chance to win prizes and giveaways.
Among a growing list of sponsors are local presenting sponsors including Ford Motor Company, AstraZeneca, Coca Cola, Pfizer Helpful Answers, and Southwest Airlines. Everyone who attends the event will have a chance to register for the Buena SaludTM Club, which provides reliable and confidential health information from the National Alliance for Hispanic Health (the Alliance).
Sponsored by the Alliance and the Health Foundation for the Americas, ¡Vive tu vida! Get Up! Get Moving!® is the premier national family physical activity and healthy lifestyle event series with events in 10 cities expected to attract over 20,000 participants in 2011. The event is FREE and open to the public as well as to journalists — coverage is encouraged.
About the Hispanic Federation
The Hispanic Federation is a member organization of 100 Latino health and human services agencies dedicated to promoting the social, political and economic well-being of the Latino community in Connecticut, New Jersey, New York, and Pennsylvania. Hispanic Federation member agencies work in the areas of education, health, elderly services, child care, HIV/AIDS, housing and economic development. Each year, these agencies serve more than 2 million of the northeast region's most underprivileged and vulnerable Latinos. For more information, visit www.hispanicfederation.org or call the Federations toll-free hotline 1866- HF-AYUDA 1-866-432-9832
About the National Alliance for Hispanic Health (the Alliance)
The National Alliance for Hispanic Health is the nation's foremost source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year, making a daily difference in the lives of Hispanic communities and families. For more information, visit www.hispanichealth.org or call the Alliance’s toll-free Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.
About the Health Foundation for the Americas (HFA)
The Health Foundation for the Americas is the supporting organization of the National Alliance for Hispanic Health. HFA encourages philanthropy; advocates for the power and promise of Hispanic community-based solutions; and, challenges the medical and science communities to apply lessons learned from the Hispanic health experience to all communities. For more information, visit www.healthyamericas.org
About ¡Vive tu vida! Get Up! Get Moving!®
In its fifth year, ¡Vive tu vida! Get Up! Get Moving!® is the premier national family physical activity and healthy lifestyle event in the nation. These family-oriented events are organized by leading Hispanic community-based organizations and are tailored to the interests and cultures of each community. In 2011, ¡Vive tu vida! Get Up! Get Moving!® events will be held in Albuquerque, NM; Chicago, IL; Dallas, TX; Houston, TX; Kennett Square, PA; Los Angeles, CA; New York, NY; Phoenix, AZ; Brownsville, TX; and San Diego, CA. The National Alliance for Hispanic Health and the Health Foundation for the Americas presents the series, along with its national sponsor, Newman’s Own Foundation, and national media partner, Univision Communication’s Salud es vida ¡Entérate! For more information call, 1-866-783-2645 or visit www.vivetuvida.org